You have spent money building a solid website that can be easily found. You index well in the search engines. You have invested in search and banner advertising. You even run product ads to bring people to your website. It shouldn’t end there.
One of the best ways to cultivate a long term (and profitable) relationship with your reader once they’ve visited is to email them (yes, you want to entice them to share their email address!). In fact Email is the most important tool at your disposal once someone has become a customer.
When managed properly an email campaign can engage your reader leading to new sales, referrals, subscriptions, and can enhance the customers’ overall experience with your brand.
On the back side, to help assist in the success of your effort are a bevy of analytical tools provided by the top email services that can show you specific measures;
- How often?
- Final result?
All important in determining what and when you might want to;
- Change or add to your website
- Update your advertising
- Improve your internal systems
Thanks to email, the relationship you build with your reader doesn’t have end with their first visit to your website.